Our Larissa Photography business website needed a website redesign for many reasons. We felt that the design didn't show off our work as well as a newer desgin would, the pictures were outdated, and there were SEO changes that I wanted to make. One of the big SEO changes I knew that I needed to do was replacing html tables with div's. This would have been a pain if I hadn't decided to essentially start fresh using a completely different template, etc for each page.
There were other changes that I made due to the Google algorithm update. Basically, anything that would decrease page load speed I did. I'm also hoping to get stronger links and have Google display category links for our main page. We'll see if that works.
We've re-claimed the #1 spot for our desired keyword, and hopefully we'll hold on to it for a month. In February, I've got a story running in PPA magazine on Search Engine Optimization, and it would be great if I could have top spot when that magazine came out.
Belleville IL Search Engine Optimization - SEO Strategies By TJ
Saturday, January 2, 2010
Tuesday, December 29, 2009
New Photography Review Blog
I've taken on a new project that I'll be doing SEO on. It's a photography review blog at TJs Photography Reviews. The big challenge will be placing in results for words on a much bigger scale than the local SEO that I've been doing up until now. I'll still be using the same principles that have already brought me results with Internet Marketing up until now. Keep an eye on the blog, and check to see if the site starts showing up in search results in a few months.
Belleville IL Search Engine Optimization - SEO Strategies By TJ
Belleville IL Search Engine Optimization - SEO Strategies By TJ
Saturday, December 12, 2009
SEO For Photographers
For other photographers who may be looking to start SEO efforts or may be looking to improve rankings for existing SEO efforts, I'd be happy to help you. Aside from being an SEO professional, I'm especially familiar with SEO for photographers. This means that I'll know the best sites to get listed on, and I already know other techniques that we've found that work to help rank for photographer websites.
If you're already ranking well for organic search, I may be able to help you out with Local Search. Also, there may be other good Internet Marketing steps that would help you out.
If you're a competitor, I'm probably not going to help you, but for everyone else, give me a call, and I'd be glad to take your SEO project on.
Belleville IL Search Engine Optimization - SEO Strategies By TJ
If you're already ranking well for organic search, I may be able to help you out with Local Search. Also, there may be other good Internet Marketing steps that would help you out.
If you're a competitor, I'm probably not going to help you, but for everyone else, give me a call, and I'd be glad to take your SEO project on.
Belleville IL Search Engine Optimization - SEO Strategies By TJ
Sunday, October 18, 2009
Page Rank No Longer Important?
So the big news today is that Google is further distancing itself from page rank as a major ranking factor. For reference, see http://www.webpronews.com/topnews/2009/10/15/google-ditches-pagerank-in-webmaster-tools .
While that may be true, I still think that knowing a site's page rank is useful. Page rank is mainly about links in to the site. If the links are set up correctly, this will still give a pretty good indication of how hard it will be to compete against that site.
This does go to show that random links may not be as valuable as previously thought, and the link text in each link should be carefully considered. SEO pro's have known this all along, so this should just be a reinforcement of what we already knew.
Belleville IL Search Engine Optimization - SEO Strategies By TJ
While that may be true, I still think that knowing a site's page rank is useful. Page rank is mainly about links in to the site. If the links are set up correctly, this will still give a pretty good indication of how hard it will be to compete against that site.
This does go to show that random links may not be as valuable as previously thought, and the link text in each link should be carefully considered. SEO pro's have known this all along, so this should just be a reinforcement of what we already knew.
Belleville IL Search Engine Optimization - SEO Strategies By TJ
Friday, October 16, 2009
Site Ranked #1
My first SEO project has now reached the number one spot in Google. It seems that all the hard work that went into this campaign has finally paid off. I was sitting at the number 2 spot for "Belleville IL Photographer" for probably 6 months. I just couldn't seem to get the top position. Today when I woke up, I checked where I was coming up, and found that I had reached the top.
With the primary goal being met for the site, I'll be moving on to my secondary goal - St Louis Wedding Photographer . I'm excited to see how high I can get the site there because we're not located in St Louis. It will definitely be a challenge. I'm thinking about trying a different route - maybe getting a blog post or video high for that search term. We'll see.
Belleville IL Search Engine Optimization - SEO Strategies By TJ
With the primary goal being met for the site, I'll be moving on to my secondary goal - St Louis Wedding Photographer . I'm excited to see how high I can get the site there because we're not located in St Louis. It will definitely be a challenge. I'm thinking about trying a different route - maybe getting a blog post or video high for that search term. We'll see.
Belleville IL Search Engine Optimization - SEO Strategies By TJ
Wednesday, September 16, 2009
Why Content Is King In SEO
The phrase content is king has been around for a while, but has especially been a popular saying recently for SEO business. It may seem like showing up first on Google would be the only goal for any SEO campaign, so content shouldn't matter.
Content matters for a number of reasons. First, better content means a higher probability of people linking to your site. Plus there's the problem of bounce rate with content that isn't relevant. The bottom line is when the customer's website has good content, it is more likely to lead to a "conversion" and result in a sale. That's what marketing is all about anyway - right?
Belleville IL Search Engine Optimization - SEO Strategies By TJ
Content matters for a number of reasons. First, better content means a higher probability of people linking to your site. Plus there's the problem of bounce rate with content that isn't relevant. The bottom line is when the customer's website has good content, it is more likely to lead to a "conversion" and result in a sale. That's what marketing is all about anyway - right?
Belleville IL Search Engine Optimization - SEO Strategies By TJ
Monday, August 24, 2009
Google Caffeine
Google has a new project called Caffeine that it is allowing users to preview before rolling out the changes. The role of Caffeine in the Search Engine results is that content changes are updated more frequently - with the goal being "real time" search.
I ran a search for "Belleville IL SEO" which is akeyword phrase that I'd like to have my site show up in the results. I was surprised by the results. My domain was registered on Saturday, and I put my site up that same day. I ran the search on Monday, so a total of 2 days that the site has been live. I showed up in the local search results on both Google Caffeine and normal Google. The real shocker was that in Google Caffeine I was already being displayed in the regular organic search results.
It seems like once Google rolls out the changes, that this will be a major benefit for people who want their site to show up in Google as quickly as possible in the Organic listings. It seems like this is definitely going to be benefical for website owners, but I'm not sure if this will be beneficial for Google. My recommendation for when to use AdWords (Google's pay per click program) is only to use this until the site ranks high enough in the organic rankings. If a website shows up in Organic listings within just a few days, I won't be recommending the use of AdWords at all. Maybe this will also force Google to make changes to AdWords. I'll be watching closely to see how this all turns out.
Belleville IL Search Engine Optimization - SEO Strategies By TJ
I ran a search for "Belleville IL SEO" which is akeyword phrase that I'd like to have my site show up in the results. I was surprised by the results. My domain was registered on Saturday, and I put my site up that same day. I ran the search on Monday, so a total of 2 days that the site has been live. I showed up in the local search results on both Google Caffeine and normal Google. The real shocker was that in Google Caffeine I was already being displayed in the regular organic search results.
It seems like once Google rolls out the changes, that this will be a major benefit for people who want their site to show up in Google as quickly as possible in the Organic listings. It seems like this is definitely going to be benefical for website owners, but I'm not sure if this will be beneficial for Google. My recommendation for when to use AdWords (Google's pay per click program) is only to use this until the site ranks high enough in the organic rankings. If a website shows up in Organic listings within just a few days, I won't be recommending the use of AdWords at all. Maybe this will also force Google to make changes to AdWords. I'll be watching closely to see how this all turns out.
Belleville IL Search Engine Optimization - SEO Strategies By TJ
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